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In September of 2004, the CBS News program “60 Minutes II” ran a special on President George Bush’s service in the Texas National Guard during the Vietnam War. One of the pieces of data they displayed was a memo allegedly written by the late Lieutenant Colonel Jerry B. Killian. As soon as the memo flashed […]

When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed.
Find a market first that spends money, then find out what they want and give it to them.